Are nootropics worth it?
ROI you can expect from taking nootropics

For the ambitious professional looking to take their business to the next level, nootropics are the most powerful tool at your disposal.

Nootropics may be relatively new to the mainstream healthcare market, but these potent natural medicines have actually been around for centuries. Now a common feature of many a modern wellness regime, nootropics are far more than the latest healthcare trend. Their reputation as powerful physical and cognitive aids is supported by a tide of both anecdotal and scientific evidence, with users benefitting from enhanced focus, energy levels, mood and overall cognitive function.

One of the biggest consumers of nootropics are professionals, especially freelancers, remote workers and start-up business owners. Their popularity among this crowd can be distilled down to one core fact: taking nootropics improves your earning potential.

It may sound too easy to be plausible, but (as the evidence of multiple clinical studies shows), taking a daily dose of nootropics can boost your brainpower in ways that directly benefit your professional performance.

Within weeks or even days, nootropics users will notice a significantly improved ability to outperform themselves in almost any given task, as their energy levels, motivation and cognitive acuity soar. This directly translates to better performance and goal acquisition at work, whether that means growing your client base, developing a new project or pulling in new subscribers.

Better focus

Keeping your brain on-task is crucial for productivity, as a tendency to be easily distracted will seriously harm your chances of success. If you have difficulty immersing yourself in tasks, nootropics for focus could be just what you need to get in the zone and give work your full attention.

Vitamin B12, Panax ginseng and guarana are all widely recognised for their potential to sharpen your focus.

Clinical trials investigating these nootropics have reported a strong link between daily nootropics supplementation and improved overall mental performance and focus.[1] These studies observed that people’s ability to concentrate, attention and alertness levels, and working memory performance[2] could all be noticeably enhanced by using these nootropics.

More energy

Ebbing energy levels are the enemy of hard work and can make it difficult to work efficiently. Most people find that fatigue starts to settle in by late afternoon, and the last few hours of the working day are inevitably lost to cyberloafing.

Coffee may be your go-to pick-me-up in situations such as these, but there is a range of nootropics that can do the job even better.[3] Guarana, Panax ginseng and Rhodiola Rosea are three adaptogens that can revitalize your energy levels and, when taken daily, can facilitate a steady release of energy over the course of the day. This helps you stay alert, focused and productive, without subjecting you to the dreaded caffeine crash.

Improved memory

A rusty memory can be a major hindrance at work. Constantly having to pause and look up forgotten information will shave hours off your working week and, as we all know, time is money!

Gingko Biloba, Bacopa monnieri, Gotu kola, Rhodiola Rosea and phosphatidylserine are all nootropics that have been scientifically proven to enhance memory function. Taking a daily nootropics stack containing one or more of these natural remedies can not only enhance your working memory,[4] but may also boost attention and facilitate learning.[5]

Some nootropics, such as Panax ginseng, may even have long-term benefits for cognitive function, helping the prevent age-related memory decline.[6]

The ability to quickly and accurately recall facts and figures will give you an edge in the professional world, and can even increase the amount of work you get through in a day.

Enhanced motivation

You can have all of the skills, contacts and experience in the world but, without motivation, these assets are essentially useless.

Motivation is the driving force behind any entrepreneur and is vital for getting a business idea off the ground. If your motivation starts to fizzle out, it will become harder and harder to put in the hours and your work (and earning potential) will suffer as a result.

Several nootropics (including guarana, phosphatidylserine and Bacopa monnieri) can effectively reignite your motivation. When taken daily, these powerful adaptogens have the potential to improve your memory,[7] sharpen your focus[8] and give your attention levels and mood a much-needed boost.[9]

Conclusion

Nootropics are potent, naturally derived medicines that can benefit the body and mind in numerous ways. By enhancing your working memory, improving your focus, sharpening your attention, powering up your motivation and revitalizing your energy levels, nootropics can give you the professional edge you need to take your business to the next level.

For those struggling to ignite their full potential, a daily, personalised nootropics stack can help to address and remedy whichever aspect of your professional life that you’re struggling with most. By making subtle yet noticeable changes to your brain function, nootropics can be used to boost your productivity and put you on the fast track to success.

 

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References

You can find external sources referenced in the article below:

[1] Kim, H., Cho, J., Yoo, S., Lee, J., Han, J., Lee, N., Ahn, Y. and Son, C. (2013). Antifatigue Effects of Panax ginseng C.A. Meyer: A Randomised, Double-Blind, Placebo-Controlled Trial. PLoS ONE, 8(4), p.e61271.

[2] Scholey, A., Ossoukhova, A., Owen, L., Ibarra, A., Pipingas, A., He, K., Roller, M. and Stough, C. (2010). Effects of American ginseng (Panax quinquefolius) on neurocognitive function: an acute, randomised, double-blind, placebo-controlled, crossover study. Psychopharmacology, 212(3), pp.345-356.

[3] Moustakas, D., Mezzio, M., Rodriguez, B., Constable, M., Mulligan, M. and Voura, E. (2015). Guarana Provides Additional Stimulation over Caffeine Alone in the Planarian Model. PLOS ONE, 10(4), p.e0123310.

[4] Yeo, H., Yoon, H., Lee, H., Kang, S., Jung, K. and Kim, L. (2012). Effects of Korean Red Ginseng on Cognitive and Motor Function: A Double-blind, Randomized, Placebo-controlled Trial. Journal of Ginseng Research, 36(2), pp.190-197.

[5] Dimpfel, W., Schombert, L. and Panossian, A. (2018). Assessing the Quality and Potential Efficacy of Commercial Extracts of Rhodiola rosea L. by Analyzing the Salidroside and Rosavin Content and the Electrophysiological Activity in Hippocampal Long-Term Potentiation, a Synaptic Model of Memory. Frontiers in Pharmacology, 9.

[6] Lho, S., Kim, T., Kwak, K., Kim, B., Kim, S., Kim, J., Kim, T., Moon, S., Park, J., Park, J., Byun, S., Suh, S., Seo, J., So, Y., Ryu, S., Youn, J., Lee, K., Lee, D., Lee, D., Lee, S., Lee, J., Lee, J., Jeong, H., Jeong, H., Jhoo, J., Han, K., Hong, J., Han, J. and Kim, K. (2019). Effects of lifetime cumulative ginseng intake on cognitive function in late life.

[7] Chaudhari, K., Tiwari, N., Tiwari, R. and Sharma, R. (2017). Neurocognitive Effect of Nootropic Drug Brahmi(Bacopa monnieri) in Alzheimer’s Disease. Annals of Neurosciences, 24(2), pp.111-122.

[8] Kennedy, D., Haskell, C., Wesnes, K. and Scholey, A. (2004). Improved cognitive performance in human volunteers following administration of guarana (Paullinia cupana) extract: comparison and interaction with Panax ginseng. Pharmacology Biochemistry and Behavior, 79(3), pp.401-411.

[9] Ahn, J., Ahn, H., Cheong, J. and dela Peña, I. (2016). Natural Product-Derived Treatments for Attention-Deficit/Hyperactivity Disorder: Safety, Efficacy, and Therapeutic Potential of Combination Therapy. Neural Plasticity, 2016, pp.1-18.